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  #1  
Old 16-02-17, 01:30 PM
radamel radamel is online now
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MQA announces licensing deal with Universal Music Group

https://www.musicweek.com/digital/re...oration/067522
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  #2  
Old 16-02-17, 01:42 PM
mattgbell mattgbell is online now
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Great. The music company that delivers streaming files riddled with audible watermarking.
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Old 16-02-17, 01:47 PM
radamel radamel is online now
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Originally Posted by mattgbell View Post
Great. The music company that delivers streaming files riddled with audible watermarking.
Perhaps MQA will allow watermarking free streaming.

That would certainly make sense IMO.
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Old 16-02-17, 01:56 PM
mattgbell mattgbell is online now
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Originally Posted by radamel View Post
Perhaps MQA will allow watermarking free streaming.
UMG could allow watermarking-free streaming tomorrow if they wanted to. Your point is what exactly?
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Old 16-02-17, 02:03 PM
radamel radamel is online now
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Originally Posted by mattgbell View Post
UMG could allow watermarking-free streaming tomorrow if they wanted to. Your point is what exactly?
If it is "as the artist intended" it shouldn't include any form of watermarking.

And if those who think that MQA includes some form of DRM are correct watermarking would be somehow redundant.
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Last edited by radamel; 16-02-17 at 11:01 PM.
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Old 16-02-17, 02:12 PM
mattgbell mattgbell is online now
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Originally Posted by radamel View Post
If it is "as the artist intended" it shouldn't include any form of watermarking.
And if Qobuz and Tidal are streaming "CD quality" files from UMG, they shouldn't include any audible watermarking either. And yet they do.
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Old 16-02-17, 02:22 PM
radamel radamel is online now
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Originally Posted by mattgbell View Post
And if Qobuz and Tidal are streaming "CD quality" files from UMG, they shouldn't include any audible watermarking either. And yet they do.
Indeed. Again, let's hope MQA will then allow for streaming without any watermarking.
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Old 17-02-17, 07:00 AM
mattgbell mattgbell is online now
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Originally Posted by radamel View Post
Indeed. Again, let's hope MQA will then allow for streaming without any watermarking.
Bonne chance.

It'd be interesting to find out whether MQA have had talks with UMG about watermarking, though I suspect there's little chance of getting a straight answer.
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  #9  
Old 17-02-17, 07:11 AM
JohnW JohnW is offline
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DRM, DRM, DRM.....
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  #10  
Old 17-02-17, 08:26 AM
johnhunt johnhunt is offline
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What does this water marking sound like?
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  #11  
Old 17-02-17, 08:31 AM
davidsrsb davidsrsb is offline
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See https://www.mattmontag.com/music/uni...ible-watermark
And also search for Tidal UMG watermark, this has a playlist of badly affected albums. I cannot link directly due to PFM policy
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  #12  
Old 17-02-17, 09:32 AM
jirij jirij is offline
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There may be no audible watermark, but you won't be able to tell if there is/isn't a hidden one in the encrypted metadata.
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Old 17-02-17, 10:05 AM
johnhunt johnhunt is offline
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Originally Posted by davidsrsb View Post
See https://www.mattmontag.com/music/uni...ible-watermark
And also search for Tidal UMG watermark, this has a playlist of badly affected albums. I cannot link directly due to PFM policy

I think i can live with it
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  #14  
Old 17-02-17, 11:01 AM
Dowser Dowser is offline
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Originally Posted by jirij View Post
There may be no audible watermark, but you won't be able to tell if there is/isn't a hidden one in the encrypted metadata.
But then it is easier to bypass, hence them altering the actual payload, no? At the end of the day, the average content purchaser cannot tell the SQ difference between media types. Who is interested in a very small percentage of people who can hear the difference? 80/20 rule.

Digital rights/protection isn't just a music/media problem, it is becoming a global digital data problem given the expansive proliferation of cloud based services - how do we protect our data from people we don't want to see it, when we want to store it on public infrastructure not controlled by ourselves?

Watch the market - I wonder how long before a tokenised solution is used to protect media content
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  #15  
Old 17-02-17, 11:22 AM
jirij jirij is offline
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Originally Posted by Dowser View Post
But then it is easier to bypass, hence them altering the actual payload, no? At the end of the day, the average content purchaser cannot tell the SQ difference between media types. Who is interested in a very small percentage of people who can hear the difference? 80/20 rule.
Right, you could easily bypass it by cutting away the "folded" encoded track, which kind of defeats the point for mqa for the end user (assuming the encoded track contains some kind of magic that makes the music better), so it's fairly safe to assume most people will just leave the files alone.
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